| News of some of our latest projects
Ceridian Centrefile - Leadership, Teambuilding
and Motivation
- You can make a difference -
Event production company Synapse have brought together national
children's charity, NCH Action for Children, and Ceridian Centrefile,
leading provider of HR and Payroll solutions, and challenged the
70-strong salesforce to make a difference to the lives of the children
and families who use three of NCH's centres.
The Somerset based projects received - in the space of two days
- a complete interior and exterior makeover under the careful eyes
of professional interior and garden designers. Months of planning
and consultation with some of the families who use the centres have
ensured that not only were the results family-friendly', but also
take account of the very special needs of some of the children and
young people.
Teams were judged on leadership skills, teamwork and co-operation,
and initiative shown throughout the project, and - to help overcome
any practical problems they encountered, Tommy Walsh of BBC's 'Groundforce'
fame was on hand to advise!
In addition to creating the original concept for the event, Synapse
was also responsible for all delegate logistics and evening entertainments
including a West Country Barn Dance, and a Gala Dinner and Awards
Night.
Derby City Council - Staff Communications
With a workforce of over 12,000 strong, it's a real challenge for
the Council to communicate strategy and important new initiatives
that will impact on both the level of service provision to the City's
inhabitants, and the employees' working lives.
So they asked us to help devise a format for a series of staff
conferences that would take place over the course of three days
at the City's prestigious Assembly Rooms.
Perversely, our first suggestion was to set up a photo competition!
Our aim was to involve as many staff in the run-up to the event,
and create a 'viral marketing' effect to make sure everyone knew
the conferences were
taking place.
The results were then incorporated into a thought-provoking multimedia
opener, describing the incredible range of activities carried out
by employees around the clock - from responding to a late night
emergency call from an elderly resident, to lifesaving training
at the sports centre.
The conference format was devised to incorporate plenty of interaction
with the employees with quizzes, workshop and feedback sessions
… and to everyone's delight - speeches were kept to a minimum!
The full range of responses to the event has yet to be fully evaluated,
but the 12 out of 10 given by one attendee suggests that the events
were a success!
Toshiba- Promotional DVD
To clearly demonstrate the outstanding performance of their new
flat panel TV, Toshiba commissioned Synapse to create a DVD programme
that would both show the superb picture on-screen, and graphically
demonstrate the advantages of Toshiba’s new processing system,
Active Vision LCD.
Synapse achieved this using a visually stunning combination of
hi-definition library footage and specially designed videographic
sequences The footage was carefully chosen to highlight each of
the product’s four key feature areas: Detail, Colour, Movement
and Contrast.
With just 3 weeks from briefing to delivery, in time for a Dealer
and Press launch event, Synapse completed the project to everyone’s
satisfaction - so much so that the programme has now been translated
into 10 languages and is being used across Europe for
in-store consumer promotion!
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